TRAVEL BEYOND THE ORDINARY
Voleo is a full-service, international agency that offers unique travel experiences specifically suited to a customer’s request and profile. Positioning themselves as a premium luxury brand, Proportion helped navigate the strategic process of competitive analysis, naming, and identity development to ultimately create a brand that is modern and upscale – and most importantly, one that stands apart from the competition & connects with clientele.
Defining Voleo’s target clientele was crucial to the development of the powerful brand. Well-educated, urban, outdoor enthusiasts have a busy schedule and expect the most of their tailored travel experience. Within those expectations, every interaction with the brand has to be on point and impactful.