by proportion | Nov 30, 2019
Positioning a national Cannabis brand with an ‘accesspirational’ identity – excellence within reach. Ascend Wellness cannabis branding The strategy behind the Ascend brand was to create a cannanis brand that is ‘accesspirational’. What is...
by Andrea Cincotta | Jul 29, 2019
Artfully forging a heightened brand aesthetic. Rackk & Ruin Jewelry and Vintage Brand Identity Rackk & Ruin is a jewelry design and vintage apparel studio founded in Burlington, Vermont by designer Molly Conant. Her jewelry features mixed metals and a vintage...